There’s an urgent need to safeguard wildlife and the places in which they live.

With nearly a quarter of all mammal species and a third of amphibians threatened with extinction, there’s an urgent need to safeguard wildlife and the places in which they live. Protecting the world’s species and their habitats lies at the heart of WWF’s mission to conserve the earth’s biodiversity and was the prime reason for the organisation’s establishment in 1961.


Our brilliant species poster is packed full of interesting facts and polar bear themed activities for young people. It looks at polar bears, their polar habitat and how you can help safeguard their future.

Why wildlife matters

We protect wildlife for many reasons. It is a source of inspiration. It nurtures a sense of wonder. It is integral to the balance of nature. In our work, WWF focuses on saving populations of the most ecologically, economically and culturally important species in the wild. Ultimately, by protecting species, we save this beautiful, vulnerable and utterly irreplaceable planet we call home. By protecting species, we also protect the essential goods and services that make our lives possible and contribute enormously to human health and well-being — breathable air, clean water, food, fibers, building materials, medicines, energy, fertile soils, climate regulation, transport, and recreational and spiritual values.

What we’re doing to help

The illegal wildlife trade is a vital and urgent part of our work at WWF. There’s been an unprecedented spike in illegal wildlife trade across the world in recent years, which is threatening to overturn decades of conservation successes, especially for key species like rhinos, elephants and tigers.

To combat wildlife trafficking we work closely with TRAFFIC; a joint programme of WWF and the IUCN that monitors the global wildlife trade. In 2014, we launched the WWF and TRAFFIC Wildlife Crime Initiative (WCI); a long-term collaboration to tackle the global poaching crisis, which will build on the momentum and high-level political will generated by our joint Illegal Wildlife Trade Campaign in 2012-13.

How you can get involved!

Join us and support our work to safeguard endangered species, threatened habitats and address global environmental threats. By making an adoption, your donation will be used to promote sustainable use of natural resources, enable local communities to manage protected areas, and fund our other essential work around the world.

From as little as £3 a month could buy one days feed for an “elephant flying squad” elephant. In India, these domesticated elephants are used to protect farms from wild elephants. £5 a month could buy a rain poncho to enable our turtle conservation groups in coastal east Africa to work in all weathers.